The Olfaction Era Begins

The final sense enters the flow of technology. Where art meets science, fragrance becomes programmable—pure, precise, eternal.

technology

Fragrance, Reimagined to Perfection

The foundation of the Olfaction Era—where science, craftsmanship, and technology converge to unlock infinite expression with unprecedented safety, fidelity, and control.

Uncompromising Safety

Pure by nature. Safe by design. No heat. No flame. No aerosol. No compromise.

Precise Control

Fragrance orchestrated with intention —measured with precision, released with artistry.

Highest Fidelity

Every note preserved exactly as the perfumer intended—true, balanced, and enduring.

Endless Expression

From luxury craftsmanship to embedded technology—one platform, infinite possibilities.

Partner with us

Multi-Sensory, Branded Experiences

Fragrance becomes identity—designed in your language, shaped to your world. From luxury brands and hotels to premium retail, hospitality, and automobiles, we craft diffusion objects in each brand’s design language, transforming fragrance into a signature of place, journey, and belonging.

Deliver true to your brand

Bring your brand’s unique identity to life, physically and digitally. Our design team collaborates with your creative leadership to translate your design language into crafted diffusion objects and olfactory experiences.

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Brand Authenticity

Liberate your imagination

Whether perfumers, designers, or creative directors - Exuud unlocks new forms of expression. Complex compositions once confined to bottles now transform spaces, journeys, and environments.

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Creative Freedom

Launch heirloom-quality products

Crafted in glass, ceramic, and precious metals - objects designed for permanence. Technology that evolves gracefully, design that transcends time.

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Enduring Quality

Understand moments

Real-time insight into how scent and design shape emotion and engagement. Data that deepens connection, always private and respectful. Unlocks subscription economics and exponential growth in customer lifetime value.

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Insightful Intelligence

Essential continuity

From indulgence to necessity, fragrance becomes as essential as light. Built for loyalty and lasting relationships, creating value that endures through recurring engagement and long-term brand affinity.

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Sustained Loyalty

What our partners say

We’re passionate about bringing the finest fragrances to life through revolutionary experiences. Our partnership with EXUUD represents a breakthrough in how we deliver artisanal craftsmanship — with unprecedented control, consistency, personalization, and sustainability.

Sumit Bhasin
Senior Vice President, Research & Innovation, The Estée Lauder Companies
READ THE PARTNERSHIP PRESS RELEASE HERE
ABOUT US

The Olfaction Technology Stack

Crafted through seven years of relentless R&D, the Olfaction Technology Stack is our core invention.

The EXUUD Olfaction Technology Stack

Founding the Olfaction Era

Sight and sound have been transformed by technology. Scent has been left behind. Exuud exists to bring scent to the 21st century and make it programmable.

Exuud’s Mission: Be the world’s best olfaction technology and distribution company.

Crafted for luxury, powered by science, made to endure.

The olfaction era begins.

Fragrance, Finally Freed.

For decades, three barriers stood between perfumery and programmability: Safety. Fidelity. Control. With the Olfaction Technology Stack, EXUUD dismantled them—liberating scent from physics and empowering creators with fidelity once thought impossible.

Safety — No heat. No flame. No aerosols. No combustion byproducts.
Fidelity — Every note preserved exactly as composed.
Control — Digital precision, calibrated and repeatable.
Invisible Technology, Enduring Craft — Technology that disappears into timeless design, leaving only pure experience.

A More Fragrant Future

Today, we transform spaces. Tomorrow, we shape lives.

Through spatial olfaction, wearables that move with us, immersive environments that transport us, and innovations still beyond imagination—scent enters the flow of daily life.

Fragrance shifts from indulgence to necessity: as fundamental as light, as immersive as sound, as expressive as video.

The EXUUD Story

Meet the founders

Exuud was born from a shared vision to transform the way we experience fragrance in our lives.

Co-founders Abhishek and Neerja Breja, a husband-and-wife duo based in the USA, combined their unique passions to create something extraordinary.

Foundation

Neerja, deeply immersed in the world of beauty and fragrance, brought her expertise and insight into the sensory power of scent, while Abhishek’s entrepreneurial spirit and vision helped shape the foundation of EXUUD.

Abhishek K Breja
Co-founder and CEO
Neerja Breja
Co-founder

To bring their vision to life, they partnered with Jesse Killion, a skilled engineer specializing in product development and phase change. With Jesse’s technical expertise, the patented programmable olfaction technology platform was developed, enabling the highest fidelity, seamless, personalized fragrance experiences.

Jesse Killion
Co-Founder

Adding the final touch of elegance and sophistication, Adi joined the team as Creative Director leading the Industrial design and helped with branding. Based in the UK, Adi brought his experience designing for luxury brands such as Bentley, Jaguar Land Rover to craft EXUUD’s sleek, modern aesthetic, blending form and function in perfect harmony.

Adityaraj Dev
Creative Director

In 2024 Estée Lauder Companies invested in EXUUD technology and are due to launch the next era of fragrance in the fall of 2025.


Adding the final touch of elegance and sophistication, Adi joined the team as Creative Director leading the Industrial design and helped with branding. Based in the UK, Adi brought his experience designing for luxury brands such as Bentley, Jaguar Land Rover to craft EXUUD’s sleek, modern aesthetic, blending form and function in perfect harmony.

Adityaraj Dev
Creative Director

In 2024 Estée Lauder Companies invested in EXUUD technology and are due to launch the next era of fragrance in the fall of 2025.


The EXUUD Story

Pioneering the Olfaction Era

Exuud was born from a bold vision to redefine our relationship with fragrance through groundbreaking technology.

Co-founders Abhishek and Neerja Breja, lifelong partners united by imagination and trust, teamed up with engineering architect Jesse Killion to create the world’s first Olfaction Technology—a revolutionary leap in how we experience scent.

Origins of EXUUD

In 2018, Abhishek and Neerja, childhood friends turned creative collaborators, set out to blend design, technology, and art into a transformative force. Their shared passion for innovation sparked a mission: to make fragrance dynamic, personal, and integral to everyday life. What began as a dream took root as a company determined to reshape sensory experiences.

Engineering a Breakthrough

In 2019, Jesse Killion brought his engineering expertise to the trio, turning their vision into reality. After seven years of relentless innovation, Exuud unveiled Soliqaire™, a 100% biopolymer, paired with a precision Driver Unit. This pioneering technology made scent programmable, opening new possibilities for creativity and connection.

Crafting a New Category: Luxury Meets Deep Tech

Exuud’s vision was to fuse luxury craftsmanship with cutting-edge technology, creating a new product category—programmable fragrance—and offering brands a fresh canvas for storytelling. With contributions from designer Adityaraj Dev, who brought experience from global luxury brands, Exuud crafted products that blend sleek aesthetics with technological innovation. The result is a seamless integration of form, function, and sensory artistry, redefining fragrance as an immersive, expressive medium.

Vision to Victory

In 2023, Exuud’s innovation caught the attention of Estée Lauder Companies, who rigorously tested and validated its technology before investing and forming a strategic partnership. Yoshida Japan joined to build a robust supply chain, ensuring scalability and permanence. Trusted partners like ZeroSixty, Cooley, and McCarter & English further shaped Exuud’s voice and safeguarded its inventions.

What started as a shared dream has ignited a movement. Exuud is not just a company—it’s the dawn of the Olfaction Era, where scent becomes a powerful, programmable medium for human expression.

Begin the Conversation

Exceptional partnerships begin with inspired dialogue. Share your vision—we’ll explore how to make it reality.

Once submitted, a member of our team will reach out to discuss the investment opportunity further. Join us in creating the extraordinary.
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FAQs

The Science Behind the Beauty

Questions about breakthrough technology, answered with clarity.

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What is the Soliqaire technology?

Soliqaire™ transforms liquid fragrance into discrete solid-state units smaller than 1/1000th of a drop. Each unit contains the complete fragrance formula, releasing scent without heat, combustion, or degradation.

How do I experience this?

Through our partners initially, then via other channels. Every channel delivers the same breakthrough—scent as it was meant to be.

How does this transform luxury experiences?

For the first time, fine fragrances can inhabit spaces with complete fidelity. Complex compositions remain balanced from first moment to last, enabling experiences previously impossible.

How does discretized diffusion work?

The Soliqaire Driver Unit delivers controlled pulses of vaporized scent through cold-gas diffusion. Intelligent sensors adjust delivery based on space, presence, and preference—ensuring consistent, programmable experiences.

When does this technology launch?

Coming soon. Join our waitlist to learn more and be the first to experience the next generation of home scenting.

Why is this safer than traditional methods?

No heat means no combustion byproducts. No aerosols mean no inhalation risks. Pure biopolymer technology ensures clean delivery of fragrance exactly as formulated.

Updates

First Access

Be among the first to experience what comes after candles, after sprays, after everything fragrance was before.

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